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Menu Analytics ranks every product by sales, margin, popularity, and profitability. Combined they answer the classic menu question: what to keep, promote, reprice, or cut.

Overview

Every product is classified using the Menu Engineering matrix:

View menu analytics

Menu analytics

Menu analytics matrix

Margin depends on recipe accuracy. Products without complete recipes are excluded from the matrix.

Tips & best practices

Review menu analytics monthly. Quarterly is too infrequent — seasonal shifts get missed.

Common mistakes

Do not cut a product with high margin just because it sells slowly. Puzzles often need marketing, not removal.
Last modified on July 19, 2026