Rank every product by sales, margin, popularity, and profitability.
Menu Analytics ranks every product by sales, margin, popularity, and profitability. Combined they answer the classic menu question: what to keep, promote, reprice, or cut.
Overview
Every product is classified using the Menu Engineering matrix:
Popularity
Margin
Category
Action
High
High
Star
Feature
High
Low
Plow horse
Reprice or reduce cost
Low
High
Puzzle
Reposition
Low
Low
Dog
Cut
View menu analytics
Menu analytics matrix
Margin depends on recipe accuracy. Products without complete recipes are excluded from the matrix.
Tips & best practices
Review menu analytics monthly. Quarterly is too infrequent — seasonal shifts get missed.
Common mistakes
Do not cut a product with high margin just because it sells slowly. Puzzles often need marketing, not removal.
