> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dishink.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Menu Analytics

> Rank every product by sales, margin, popularity, and profitability.

Menu Analytics ranks every product by sales, margin, popularity, and profitability. Combined they answer the classic menu question: what to keep, promote, reprice, or cut.

## Overview

Every product is classified using the Menu Engineering matrix:

| Popularity | Margin | Category       | Action                 |
| ---------- | ------ | -------------- | ---------------------- |
| High       | High   | **Star**       | Feature                |
| High       | Low    | **Plow horse** | Reprice or reduce cost |
| Low        | High   | **Puzzle**     | Reposition             |
| Low        | Low    | **Dog**        | Cut                    |

## View menu analytics

<Steps />

<Frame caption="Menu analytics matrix">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/dishink/images/reports/menu-analytics.png" alt="Menu analytics" />
</Frame>

<Note>
  Margin depends on recipe accuracy. Products without complete recipes are excluded from the matrix.
</Note>

## Tips & best practices

<Tip>
  Review menu analytics monthly. Quarterly is too infrequent — seasonal shifts get missed.
</Tip>

## Common mistakes

<Warning>
  Do not cut a product with high margin just because it sells slowly. Puzzles often need marketing, not removal.
</Warning>

## Related pages

* [Menu Items](/menu/menu-items)
* [Category Reports](/reports/category-reports)
* [Products](/inventory/products)